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Internet

Social media needs to be organic to succeed

May 13, 2014

Dior photo posted on Sina Weibo Dior photo posted on Sina Weibo

 

By Sarah Jones

MEXICO CITY, Mexico - Luxury brands should work to create a more organic, personable social media presence to reach a younger consumer, according to a panel discussion May 12 at the FT Business of Luxury Summit.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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