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Strategy

Social media platforms – Luxury Memo special report

November 13, 2017

Luxury brands have a vast social media landscape to navigate. Image credit: Luxury Society

 

By Danny Parisi

It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.

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  1. Piaget scales Place Vendôme flagship
  2. Off-White launches ‘10x10’ creative crossover series
  3. Diane von Furstenberg named Icon in The Time 100
  4. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  5. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  6. Audemars Piguet brings AP House concept to Miami Beach
  7. SMS text messaging, world's most successful communications channel, turns 25
  8. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  9. Inviting nominations for the 2022 Luxury Daily Awards
  10. Gucci pays homage to Tom Ford era with museum space
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