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Bulgari signs pop star Dua Lipa as global brand ambassador
Luxury on trial: What will stand up in 2026
Baccarat embraces new visual chapter
Gucci expands ‘La Famiglia’ concept to eyewear
Aston Martin to build 45-story residential complex in Brazil
Omega closes out Milano Cortina 2026
Mandarin Oriental names first global wellness ambassador
Singer Olivia Dean fronts latest Clash de Cartier campaign
British designer Clare Waight Keller joins BFC board
Off the Cuff: Getting to know luxury's top-tier talent in 2025
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ARTICLE TOOLS SPONSOR
Research
Online video poised as No. 1 focus for luxury brand digital marketing this year: study
August 24, 2012
By
Rachel Lamb
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","iv":"441e4aec004ca8d3e8525d07b6164ae2","s":"7c52f761b314b8be"}
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