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Arts

Sotheby’s doubles-down on mobile with AR functionality, digital gallery experience for app

June 22, 2020

Potential bidders can virtually visit Sotheby's pre-sale exhibitions. Image courtesy of Sotheby's Potential bidders can virtually visit Sotheby's pre-sale exhibitions. Image courtesy of Sotheby's

 

By Luxury Daily News Service

Adapting to COVID-19 restrictions limiting physical gatherings, British auction house Sotheby’s has boosted its app’s capability with augmented reality and other digital features that reimagine its June 29 live auction event.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. What Google's new policy on counterfeit goods listings means for luxury brands
  3. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  4. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Fashion mirrors social movements with brand activism
  10. Dior appeals to product-conscious consumers with sustainable skincare
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