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Multichannel

Starwood leverages print ads for multichannel content

March 21, 2012

 

By Tricia Carr

Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.

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  1. Luxury labels turn to monobrand sites, WeChat to reach Chinese customers
  2. Louis Vuitton, Roberto Cavalli, luxury air travel and Ritz-Carlton - News briefs
  3. IWC soars to new heights with aviation collaboration
  4. Stores should leverage the Instagrammable retail trend
  5. Mulberry spotlights London's music scene in pop-up series
  6. Day's wrap: J.D. Power, David Yurman, Salvatore Ferragamo, Mercedes and Louboutin
  7. J.D. Power, David Yurman, Salvatore Ferragamo, Mercedes and Louboutin - Live news
  8. Top 5 brand moments from last week
  9. Webinar on July 10: “Fragrance and Beauty Care: Passing the Smell Test?”
  10. Louboutin takes up space in childhood hangout
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