Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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UoAhXD9SuVz\/mr1Y0mkSnUI8wPGjGz5xRG6j8gUXhTwPe4d1oR2C4kXxPSVZ\/5sQCRcKzTYAhcuXZ7Sy7zL8y0ojFy1S4xt0XvrpDdDW73a+eRHLKcG\/H+xEfmykGPzCRwt0A4p\/EBY4GfBpZzJiueIA90mILI+nt6A+4lvxbn\/JZuFadq01eEgNuBIRsmrYQqNP8FabiPFVy5pbbm+KdpvkFzhnJmRoZEZ8\/lGU+Zt3I62cO42hjH8Ne7DcSTPryc+0X7aT8THGVMfniAWdTmRbRMTHXeHG4OaN0DGryPLjPKnk27pCrvF8J2lpfQCuMoAzNkrss4DhHH5lQxYtkLOcBi6H7\/Y0ATy3FwcVYcUsXDV0PdRDqg00jT6N4AQ+td61CvA09aBzyqCDcX22WfQJMfH4qKqfK78CwDxClqqHNJZNVHy028+2cdfu\/jyIZVZrTVwmoRCatb7+FhHfNZtR6EN1bI5+ve9X8wH86xLXJSt0otaMh\/bDRm0yYVGtGfBiSpXPJRk19djf0+50qLZ3aD8sjfz0H+5T1tv+Y4qc0fZMwCw8viEz7QrObU1EE6SHi3FapJg2rT5qq4i2HwHL0CylpI48AGbQ8Z+Rc0hOQZas75np6Ow8tc3tVd8qcmYWmRLku4EsB3i++OpksuddaPDgjVAx6gwjPWEJ1\/xRGB\/iPuKA8AOv41CGlvu\/386B8qnOLSKLjBLmip8qeaMithFyzazWfd\/5ZMYLah\/FZMWh1ZuVFlQZHPacjcdUjpCzXZEN4dtMWZRafhYG89EgfOIDBSSDOLSR3uhzswdxBiogwYf55B6YSk9wa+XLBNxodX\/VTCGz1jCgPnpV7bOnwrTSYXyZtKO\/sEdZ7ZnCMr+TbsSUkLq2P3OgYK\/Z\/eGT9+ZxWhPVdJb0HP9XuRbcntk9FvSChHWefACqyy0QD1V1EY4yuiLuDgRJbecJVpBDn5KU4bxGLz1hT8ZrhkXOMTkZLzkaOu9Iur2wqZ18xrKlxbevFWv43+7OC71NoKT8O+QauSRiq323qxJpcqs8bE6IV3yoly1P43zde1HdA0Pbwrz2Ju\/IHvEGLw1lC6D0vPIbmGRGYgaVMViVKxsE7FFrsDJH\/DjildHp1CLdgy3iOnFi6CcFTmCRxWU0\/mTlRXYfkUQ3QHcx2W\/p6+k4LfKpJJOwu3tYaktOIczMemcQVRSdKIRciFM38wVxuH8mtMvJpWz+Z05EVpqlEyQX5sFLp9zBp7dqzGOaPvKmw5qeQB7Hjq04nNH1Gif96ao\/cImDtCt\/Jg6EathNa9Xk\/+dOAHsmGelUh34p3Loi6oKVYPkAQIGkkSIEQqor7utp7FGGqBZJ\/CHN9rFXlaNwe4TW5UfCF+4Qo7KtLeAMeeZ7Ln9piRQNEh0+3RyQHlydCxtfahK9mJn1RaHXQWNafQI\/CgZlxviGUx\/lcMpEVoP4+rnvtT1VIJ0+xjVnhXEFHfXH1V3HckTImyQH1v1yjlLI3rPWAiHN9NVv4XWF2xriDsLah8QZyRcPG6tLKIWIyF8F8McElYH4QzJG7jxz2Ct+ThHHzRSShLZIYF1+9Tdx2PjEWyzwXPEhMJqFXcu3MpX450gb0j\/GzKMcqqXLOmv3fZeDWA39WE7uNG+X\/EX\/gR\/3L0YbGNbWUGsWHER+Crry5CS+q8a8ZjAmqcKh9aNsoI6Fo2Z0hoEfXmMsZi5cOFVIDGxWK\/Z+JfXatvcQ6QAzLa0QkTxEpsKa0Q1W9D9alG5bdGsjpNWfH3BK8d1OHiQ8mISs5WuEQtyT\/9EBXaNGZojpHJolDVg6iRFiNpltCbNYSf68vaGku9lbRk\/eXUxqBzlpC4cq9kZ23DPUTu7xiuBYwPjz71HRUVGe\/TZYfJyFQlmTVCAXV8\/OCpGJuTlsr1eL0kj9DeINRc2mOr8SBL3vcG3vf7uyQimKd8ieocrS4E0mXy0lKCe+ZFCb1suDKluEyxnsmEMUjpor2\/jEV1N02fTHBHuEl+ii9z7JAsoI41flRAlEJ75TfLUdpWcbWls3Kd1riKvovPWBSKMiPmXMigK+wUZA1PXoX3yODk51qL2PM\/4TTUvPL19WUoCiaQS4otnm61ImieB3jUKofQ3663yfKcZXCU49m88oaAwpt06RlQ4zmnnnnMcOeFrM\/r7yJ+6PLOgiBtJqn0tfzEQOdBGqZznzJTRC6+Xco7m4vSWrYykw9m00erdCryHC602tciuepKdmhwaZnkNTMKxtX9VJM+Nk1w+Q55Hsd9DLYMW4QZBmpn+DP5t+qnY0AKfnJPpqvxBrMBY4L8vT0Fb1Cu1pMD27oy54t3\/yd1zX2jx7Au9pLxodbrNpmAIklr\/dTlxjvbPE3aw6USeFezcjZ\/E14VxXxO\/0MLiJFSotMOMAgyxLsyA1HZMznQbVFK1zAmUCbYQyF8C3ymIDHFVsX83+9gTfZ1gHU3Z9kd+9JnioVO7MlZ38ASyRU\/PNYcqP8IeQs2OjkOQRAg+xxJ4oM3etsgtEpYMfh5EfvhnjceHnST3UCVQYmG5GCyV8J7Wbh5Xa3DTgzVIxYdKsEcUK8oPQ5OwyVw0XfIYiTrcJ9X34lniAODrpFcVdeuO\/GYVrqxSKDZnWOpV9qoIZFSnzzojGQhJM4vnKVMHPO\/aa3DUChKJblu9gjFu42thwRfL9KgMQG37FcGS34mS8OnQJ5WzqwQudaFHcPY+LbB94f5dlXxRw5nmz3wXITRYCMNszKY4Wc2n\/7bLO6cZxyyWHC4a3WY3Kk3qcDwKOVFLV+h87qAS32XH5dWR6ncdT70ODOhY2V+819mCetgBNPopdCPcJSx5HHH0GEHtUtDGzwAahjZplwVUjGiojcYzaZ57sXK9QsTjtKCNSdiY2JYPiAAPA1o9dBAmT4c2UDM2RT5bF8V2H8oU2ZTqe8X93TlRq3UBjJa1Rj0KRwlXOLi27SKpZTyAHkKJn7FuXpEJMlXVXbQGwlAKoxqucLh9xZbGmKfU6HLAdQR\/Xy7xRjGJ9lIaCiLJKP8QJBbWHhkpTrE5NNr0N6DKI2KED3C26sqfvacDXdC2X0e0LFwsCqPaKM7k6rHeCaZAWte0sffAHvUa+XH8fFTGndvhkJgy5KiDRURalM2oIbzlpfZKNnJl+86C0FPoJnQ\/VQcaqsjb23B5e4B55NRZ96ED5NKXMda1ClfnVR9qvRWg8PptU1yn8pAEVJyTEd8P9VtrCTeXPPxhi8g5NG4bW+q2E58ywBsFd+JB\/En5278L5Aa+JPPEX8Z5xkdP0AIfbhJEuSZfxy8yF2CmgL5Ls3N246JglSu+HfVnBCDGY\/XfASSbDnAg48lWJlzygZBZXymaeZ88xXx55PLCISKSfTLO\/Fp4JMeMD+D6QjI+G2uvq1hegbckn13kQJBHUJCclzDDcTko\/DAGru52Nj9439R2qy9B0lyDPO1j67xGhZ3QqpMq1HmAHbWXYe7Bd3vLh9uuqxOc3L5035WEuDtNrXrNHX0MZcK1UqtXG2Fe8Nm8nT8T7fVagrwf7pyiv7h2+rifvQkAuX6NoR\/GfEjU7G9bRB38eXYfplJOTa4moY8uw3Zjw9qmabiAeIeiC0kqB43AbIaMIPo4dfA27zd\/SiCuDlGniTEVZDGMHSBy2FFAtQRKaMmQsdUtcwolbVIQ6C5TKPoYXdC6G0B1O2Lc7a2UCbNJXcSycJuHG4nCvqQIl9\/rAgkWduGgxmjGCXwioOuxBmWvhsLLlp0McmzeOl82+IMh6OCJ3mSgPJcARWREedfKbgbftkrWcOObUJkj6vgZrJO20SO98iCscvB2J+M9XDufFDosE9CPJCg3bEUSB+tpmzzQF8X08Ud4GnWlAnpE0ecGhh5x2KzkY7lwCEbXgXGdU9LylHynMA4v+Pr+Y9LrV1ZkiSpC95NN5DkT3BmoBEfT9pP335FlPCq\/zsBTizo8XfGAlsQUho+m26Mowwo\/nEcUl7GYPD+el+\/y2Bx4ZCZfZMkdlaoCEXIgV\/LbSLnW93h5LQUxcJFu5gJhMo4a\/JlQIKl0tsn06TZwJ6sOnd9MEDlVasKBhroflCPdRbHyiXoFINoTZbXHjivF9WFe68PQP5N2\/uiQk2dE0shiK4h3ohV1ySoNLK8eFASv5yL8wCfBxuqXOA1YmvxZUW0vFT77mzAAl0ED+s+i6BJdpip2vzbbPPWe\/uGtNYp873CSWYChjut480SlGVtRodBY8fm4489aztqtpVC3088xgi7vQa31c60Iiz3LYMHSr7l9Ns3UD7YoHWgUIBnBNH3Rj0EEnDcXB6BakCLCU3jQBgzoIrdwZZ9AKmsvFvOk4SH3lrwd+q0zqmACXsF9KLptd25GJZ9lPxNPKT\/MBAp7+O\/OnmyLlywQ73DFsEsdXvUUDJnxWIuQMU+VwXkoYkHJIuNklg5I\/mIBMaNwynNPLaVXavJtqtd+ltwvjclDmJC6e4kh2Tl+RzS6EbnbrkWRpFRTwUKhnmBJjWHSZXEaxC4emOvjMj3RP16aoCNCWQ2ol0n\/ufP2HQaCADZwxq9EZK6TDZ1PkiNgiyZ3LXpRtMvOOai4vVU2btsW2bhy8PCsRXrncMWQ8o3dkOY8CbD7vwyGkc6s8PEQ7xlmxk9xhTniwxw3Sh2SM8TyaDlYqZS+PFxFqm++\/bFfiVDmH23C\/BJLrG4UwDb6bMrViAF1V1feXTuwnOjS2UpITsE+DdPy55Eet9Ncfk16gsXpTx\/iz3rF6xrAFkpggsSlWublis\/9qJBxYPRKp4lW0bWXaE\/hgaY8emEaTDM5F26FrMVT4A+PigdooxUeHEu28ZjSexwAsLDSc+IlYqdb7ql4kWPnKKRq7W\/5BKpZ6gob1z5PmA+qhCLOiSLytjtJXrqziR9iFyYFiBvmfSoHMsewhEYWSNHGlQG6VUXORl+nXl15NfSga6vSHI7gQ7eSumcVX8NdzOOtlu6RXGYyUQTHHYJACD+zP6UMt4YaSt6mZRPyVJj\/4iNQciY5iOtoDoUvE7zLt\/jhpS3u4AIe70I4Eca2NXcRLXHuoKQIY8uCuP7Plt3kCNWpnmi3FP7gZkyOLAFb0YeeQDn\/QPQcEB66v+LrxZKStf46tF+ooxKWJPO5\/RoySE9VZIaPkrqnzo5BKTkaTjCyCDvrZwjUKdO21K1aBRrNR\/Rzwe6bv6HF7up94vfUA9vvaD2h9reVzQx5sBKQl\/E8wpmIvsiHRArI0O6\/XWri\/AjWugOjDaLQv5AVZpsgkh5pdDwLb","iv":"aa39402b8258f7d4c3ae59c29dcf496b","s":"d7fcc587f8a32e1c"}
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