Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
{"ct":"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","iv":"28a7ce0531be92cb67356d0e680f0609","s":"df76d4ad21b1bf69"}
Share your thoughts. Click here