Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"2facfef19c52dc94433397436b59752a","s":"753e65034f0136ee"}
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