Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"0556c2dbee6a1609b438decaa810e7ac","s":"d45cfe5605de3e1e"}
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