Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"13a0e8237ca1b7f587f43da1453b8443","s":"ed72b2497b4103d2"}
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