Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"9c791f6f4141858abdbf945aebbb2621","s":"386c605385773e91"}
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