Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"3aa3b4f9cfaa84c112ab91e474e365ea","s":"cc7875663cd3c2c5"}
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