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Internet

YSL boosts New York Times ads with free shipping promise

January 30, 2012

 

By Rachel Lamb

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Google’s new beauty AR features raises bar for digitalization, ecommerce
  5. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  6. Moncler appeals to adventurers with special-edition Leica
  7. Galeries Lafayette unveils plans for second Paris flagship
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Sofitel makes TikTok debut with episodic campaign
  10. Chanel becomes latest luxury player in beauty AI
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