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Government

Storytelling, cultural connections give British luxury a platform for US reach

October 29, 2018

Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin

 

By Sarah Jones

NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
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