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Government

Storytelling, cultural connections give British luxury a platform for US reach

October 29, 2018

Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin

 

By Sarah Jones

NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project
Kering loops France’s Ardian into Fifth Avenue investment