Luxury Daily
The authority in luxury news.
March 3, 2026
  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Gucci drops see-now, buy-now Primavera edit
  3. ‘Art of the Desk’ centers new content from Montblanc
  4. Rolls-Royce Black Badge turns 10
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Chanel returns to roots for J12 watch campaign
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Loro Piana reveals window displays at Bergdorf Goodman
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Government

Storytelling, cultural connections give British luxury a platform for US reach

October 29, 2018

Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin

 

By Sarah Jones

NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Gucci drops see-now, buy-now Primavera edit
  3. ‘Art of the Desk’ centers new content from Montblanc
  4. Rolls-Royce Black Badge turns 10
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Chanel returns to roots for J12 watch campaign
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Loro Piana reveals window displays at Bergdorf Goodman
VIDEOS
More Videos

MORE IN Government
US lowers tariff on Swiss imports to 15pc
Armani faces $4M fine from Italian Competition Authority
Loro Piana faces judicial labor probe
Aston Martin employs newly-earned Royal Warrant
The legalities of online customer reviews for luxury brands
Prada, climate artist Enzo Barracco spark conversation on stage



RECENT ARTICLES
Chanel returns to roots for J12 watch campaign
‘Art of the Desk’ centers new content from Montblanc
Follow @LuxuryDaily for the latest in luxury news

Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South