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Feb. 17, 2026
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Storytelling should be focus for luxury brands: HL Group

June 29, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

NEW YORK - An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  3. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  4. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  5. Boucheron donates brooch to The Victoria and Albert Museum
  6. McLaren adds to pint-sized Ride-On collection
  7. Pratesi expands Palm Beach flagship
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Follow @LuxuryDaily for the latest in luxury news
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