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Storytelling should be focus for luxury brands: HL Group

June 29, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

NEW YORK - An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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