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Storytelling should be focus for luxury brands: HL Group

June 29, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

NEW YORK - An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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