Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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","iv":"382e6f4a577b00ed940ef12501368980","s":"c1f5379eee36df90"}
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