Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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","iv":"a04809cc15d7af2787f40e3bf7ae63b6","s":"57ceef6427295537"}
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