Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
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","iv":"4c8eb58887ea049ab98cc324a7ff7ecb","s":"d7dcca8c3d0a5ce1"}
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