Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
{"ct":"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","iv":"9bd2810c9c7ec31a7e47d798322fb0fe","s":"19d3fa416a99ce7e"}
Share your thoughts. Click here