Retail
July 29, 2020
Nike is the first non-luxury brand to top the Lyst Index. Image credit: Nike
By Luxury Daily News Service
High-end streetwear label Off-White has slipped from its top spot on the Lyst Index of hottest fashion brands while a mass market brand topped the list for the first time.
{"ct":"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","iv":"e54c6d2a63445935e4e2512b8028100b","s":"824e2ba6a17edd81"}
Share your thoughts. Click here