Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"155a85186d0505e06cfbdaf56d4029e2","s":"cf35ef29dd6c91e9"}
Share your thoughts. Click here