Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"7898a6ff265597805dfebb73867d68e0","s":"8ec576bb8fe43249"}
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