Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
{"ct":"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","iv":"dc1c2e4ff3d30162f3411a2ad9df99d2","s":"0df734c6943c616a"}
Share your thoughts. Click here