Advertising
November 6, 2014
The Peninsula employees
By Nancy Buckley
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"baf48b73a1319437877b6fa7b2983b33","s":"ef761fb10294a949"}
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