Multichannel
December 2, 2011
By Rachel Lamb
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
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","iv":"837a8183b562285684e90004221bda42","s":"be7309a0e970615f"}
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