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Swarovski broadens brand accessibility through female-targeted book

October 15, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam