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Swarovski debuts first fragrance with Facebook, email push

April 14, 2011

 

By Elizabeth Zelesny

Feel the auraPrecision-cut crystal glass-maker Swarovski is introducing its first fragrance via email and social media marketing in hopes of driving sales of the perfume via these initiatives.

Swarovski has released its “Aura” fragrance via a dedicated section of its Facebook page. The Swarovski Aura email newsletter has click-through capability that directs consumers to the Aura by Swarovski Web site at http://www.swarovskibeauty.com.

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Dior builds five-story statement flagship in Beijing
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Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam