Multichannel
November 27, 2013
By Joe McCarthy
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
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