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Multichannel

Swarovski flaunts Hello Kitty collection with Facebook-first approach

July 7, 2011

Hello Kitty for Swarovski

 

By Rachel Lamb

Precision-cut crystal glass-maker Swarovski is inaugurating its Hello Kitty collection due out at the beginning of next month with a digital, print, in-store and mobile push.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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  5. Hyatt names global lead for luxury brands
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