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Multichannel

Swarovski makes spectacle with user-curated art display

July 19, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
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