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Swarovski makes spectacle with user-curated art display

July 19, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.

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  1. Ralph Lauren odes to Martha’s Vineyard in latest collection
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  3. First half revenue falls short at LVMH
  4. Rosewood Hotels to open first property in French Alps
  5. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  6. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  7. High-end market enters ‘slow-growth phase’: report
  8. Femininity centers Miu Miu’s fall/winter 2025 campaign
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