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Mobile

Swarovski spans mobile, in-store for Fashion’s Night Out style competition

August 23, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Bloomingdale’s, a US retail survivor, to release 150th anniversary coffee table book
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