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Mobile

Swarovski spans mobile, in-store for Fashion’s Night Out style competition

August 23, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.

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  1. Louis Vuitton unveils Art Basel Hong Kong plans
  2. Piaget scales Place Vendôme flagship
  3. Off-White launches ‘10x10’ creative crossover series
  4. Diane von Furstenberg named Icon in The Time 100
  5. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  6. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  7. Audemars Piguet brings AP House concept to Miami Beach
  8. SMS text messaging, world's most successful communications channel, turns 25
  9. Inviting nominations for the 2022 Luxury Daily Awards
  10. Save the date May 4: Luxury Roundtable: Midyear Review 2016
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