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Research

Tablet users are more active holiday shoppers than smartphone owners: NRF

October 19, 2012

 

While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.

This holiday season, 52.9 percent of those who own smartphones and 64.1 percent of those who own tablets plan to use their devices to research and purchase holiday gifts, décor, food items and more. The bigger expected role for tablets points to the strong experience for shopping-related activities that these devices provide thanks to their larger screen sizes.

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