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Dec. 27, 2025
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Tag Heuer casts Chinese actor Liu Haoran in brand ambassador role

January 5, 2024

The performer has a massive presence in his home country. Image credit: Tag Heuer The performer has a massive presence in his home country, sporting nearly 32 million fans on Chinese social media site Weibo. Image credit: Tag Heuer

 

By Luxury Daily News Service

Swiss watchmaker Tag Heuer is naming a new celebrity representative.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Hermès showcases the surreal for spring campaign
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Chanel unleashes ‘From Dream to Reality’
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Luxury Women to Watch 2017
  10. Pratesi continues retail push with new Boston boutique
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