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Jewelry

Tag Heuer opens ecommerce flagship on Tmall.com in Chinese youth bid

February 17, 2017

Tag Heuer Tmall.com launch event in China Tag Heuer Tmall.com launch event in China

 

By Staff reports

LVMH-owned watchmaker Tag Heuer is increasing its ecommerce footprint in China through a partnership with Alibaba Group’s Tmall.com.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Beauty brands pursue personalization through modern tech
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Day’s wrap: Kering, LVMH, L’Oréal, Loewe and The Macallan
  6. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  7. Dior goes for gold with flashy J'adore campaign
  8. Dior explores the craft of Sauvage in new campaign
  9. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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