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Jan. 19, 2019
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Automotive

Lincoln sees direct results from campaign tapping blues singer

February 17, 2017

Lincoln Continental tv spot Lincoln Continental tv spot

 

By Brielle Jaekel

Ford Motor Company’s Lincoln has exhibited how television spots during major events are still extremely powerful with a 28 percent increase in interest on a vehicle during Grammy positioning.

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  1. Sharing economy helps rather than hurts luxury brands
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Reebonz plans to enhance circular luxury with blockchain
  4. Berluti, Nordstrom, Givenchy and luxury concierges - News briefs
  5. Hermès sets off on global tour in sci-fi cartoon
  6. 2 weeks left! Luxury FirstLook 2019 New York Jan. 16
  7. Mulberry spotlights magnetic muses in portrait series
  8. Balmain seeks to modernize fashion with streaming, AR app
  9. Family friction perceived as biggest wealth management obstacle: report
  10. Millennials - Luxury Memo special report
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