Watches and jewelry
January 6, 2025
The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer
By Zach James for Luxury Daily News Service
Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.
{"ct":"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","iv":"5c07834ac861cdb757563a70ab7aa628","s":"520c5716707f6e75"}
Share your thoughts. Click here