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Jan. 11, 2026
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Watches and jewelry

Tag Heuer returns as official Formula 1 timekeeper

January 6, 2025

The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer

 

By Zach James for Luxury Daily News Service

Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.

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  1. ‘Gucci: La Famiglia’ asserts vision for next chapter
  2. LVMH switches up executive leadership at Givenchy
  3. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  4. Chanel unveils new handbag campaign starring Jennie Kim
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Dior builds five-story statement flagship in Beijing
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Dior takes a step towards film with latest perfume ad
  9. Mandarin Oriental ushers in next chapter with updated visual identity
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