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Dec. 18, 2025
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Watches and jewelry

Tag Heuer returns as official Formula 1 timekeeper

January 6, 2025

The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer The company previously served as timekeeper in the 1990s and early 2000s. Image courtesy of Tag Heuer

 

By Zach James for Luxury Daily News Service

Swiss watchmaker Tag Heuer is taking back a strategic sports marketing position.

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