Multichannel
September 9, 2014
Tag Heuer's McLaren MP4-C12 watch
By Nancy Buckley
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
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","iv":"0c80d1b53ffabbde840e83bf9faeb841","s":"28e172de9b64e5fc"}
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