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Jewelry

Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

June 26, 2017

New York City will see its first open-wheels race this month. Image credit: Tag Heuer

 

By Danny Parisi

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’