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March 11, 2026
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Jewelry

Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

June 26, 2017

New York City will see its first open-wheels race this month. Image credit: Tag Heuer

 

By Danny Parisi

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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