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Multichannel

Target partnership was revitalization exercise for MissoniHome

September 11, 2014

MissoniHome colors view of garden MissoniHome Garden collection

 

By Joe McCarthy

NEW YORK - Although the capsule collection was initially deemed detrimental to brand integrity, MissoniHome's partnership with Target greatly expanded its consumer base, according to an executive at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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  1. Moncler returns to the slopes for Grenoble campaign
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. JW Marriott, Flamingo Estate roll out new wellness experiences
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. Chase opens new Sapphire Lounge in Las Vegas
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