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January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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","iv":"a1af9e1672a5a61d11a2ace10426cd6d","s":"03cc1944ad8ef6b4"}
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