Columns
January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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t5LiiN1z2bACyGakXSfjjDJTma5Opin8i5ufKx9lNMbvNN2q7AVu2eomJzcUAOsXFs1iFNBNAMOzsxp3eErfYVG6f7pxDl5eI92qsV\/hyUXgqEKTcf0c+Kq7XCAPw5oArbOUSIv9i70mxaTjZaGNt81QqQW+m0DlmLgQEnQdrNhHg\/N7rnjSI4hu+g7lYdKg029PqvTjwN82EHutM\/mGW8WQLZHEILG+eUf3jycEqk1nL9wHLrgxNn19Usys4dhIqWJGxG9yS4LMpCUVcDfJwDKcAFCSGgN3qPysh33M2jZqUVCEIPpa68Qy+j3o0KaUo4F00rEHlK7eE01ncSwLCDMy7xWBKejHW74aoD1BXLj52vfznmILOfuC1TQD++zrfxJNAUVjHCCPFQ821qT1wLbnIKqgoa14c2jZIF5DajAvNAWvUPLBULM9ElCLRrm5OE\/1Ef\/NazhwM5zIJ7uZb98QZvndwJrR4N2\/eA9FqvBqMCC1RWLb\/ClFGzNH8VoOtUDan6dChBiBRNDD7bGjRh11ERqXwVkqB8XeCgjrB3AT5do\/rfAe92oLFyvpq7uvoMnQgHYk7Tk8axghvfRIgR05dOEOLoPZrpQQJvuj5nTYTE7KznDs0mMHPoRUr6aLjhpJB1WrCD2GVpHpUL+Doll0ICEMytrrpHpkmBvHvDT55t07gqjlnpe\/CPWWxo0fzemCNlNfzUvqcFqMtrPjYb2Vxc8emGN3cqXGQ\/I6JnTcflXEjC\/i2GZUHHxSCIPjjEAZxac8K651Ya6JLC2GXctO6\/t0uofObgnPC1MRECxg1VTc8\/pUH9+FuL06wDxHGzVleJnjxs2Epiwv8sUwKlB32qc8MsGTDEuFvruuwpEdT3l4\/zUaJR9qbvc+SoSJtKUnse5jY5nAapXTlFh3w9o4EOME1BReBnd0e9GK\/6rs9aRkPPc0QTy\/PpjhVrr9JdrIuCKP7LnfinzWyAZk9ptLXxQs+VqyAjSb6klrvwyFGXXJLf+6ry5qTilzg2O1PyUEhVnoaVAyeNOpcInkyQ\/zrTIiloRe8QkDfusFTvsBbuXQ+LZ8tPX3rX681NQ5qHB4u23WpSIjRVspMaoNMuQO6xJJ5UmsvOttK+PHVw4mOGOFE1XQlln3VvbYsHO4WdVl7s\/XgegKQeFpRtOS6AmZCP5+qBrdG8I2Ml8932iC+Toe\/V0PNZvpN6jbLtCfKmq10Y7rfZ7gNeaMmwLMhdwKHVyJ4+AS5f8OccIIP\/QGEq9Au3Ao1EVx4cU4M76Urji3Ll2UQLKg7ihYpZYA63j6DZUW\/MgBsocIZfgSFhQN0+oukasFos8rKjn1T9I\/8qx7YirNcfxDvJGaaOls4IVfMp1GvSgC8g8qF727hRchlIw8mKxnSDeOZvm6ZW2GHTtOihbOXmpXPB\/AMw2iv4ksbS63neSbumtTcFvOuvO2DgM8gIgLBEGw6hhAOx2PYobWXm5ukredcJnvHymwqhMcr+BgzwnqzGA9f\/UShbodAr3cqRJy3XLHq4dGxebHfuaB4K+ntqXtpz\/ZoVx8MP8GssVvgbNysPJ64NnNzqPTJKeP4NzEUAb05orFxzdO0Y94JSfyGtUoAQ8e1xBeTjZWay0xBiQbRTSoAxXxNcsIIAn9BRpWZ91h2G8cRJlMJMHDwDpzdgkmJSsaqovbajVcXIvq7Qpmt9W\/lguYsGSmFwf1A1YaYCvYYftmHQUzS\/PGbketIFMuOMi9I3LtniTnlR8RggYnuizN\/dUVDwrmd6VBg628lBTPwj413fl59718HDcSehZg4F75Tu52muSiBhIJWc9pWXjfhARCwTWnb8hmp4a+DO4SXvFYC0GDlJAEXMbC8UiWWr5aZNIH4tBfxK+OZr6o6h3\/PCKbOz0+KEVfHQBXpf0J0exjzNwJO3goyfd1HHV0cCfNkljf1wZg931gFNjgd1Lif\/FI7O3Zlj+GKBV2d6d3GrAndAep4oJ1zZ7AlgBns6xC+dMttH2C61QiY\/eyuK1fo2vETNvoUC71aj6zi4OWQvaqbQ8xLflXQRPldJc+HJlRleb0H0hxPK6h9dfGTkNX4V3hXHdQ3HyfS9K6TMzU0ioZvc+cMltveGtxxJiS\/vA0oMCsKj3DSUxDsuhUMfL6psDzQEAL1Ckt9oJ3L3xrANGC2IJsUXDXVPytEAqJ22Ob\/bhQ12oSy1GAxQffukQdnbP\/6bt8bASnEGgKpP9f1fGh7bLL8ibZ\/q\/nqc5hNbSYsWNLtY\/cYc7p52eLxCdJNxmKogJYbnBgZTkvx6yGUt\/1MRcSmPYUeN2qNhiiqmM057JOsqmaz9ZWcyBd6Dr6ifyZ5GAEkyuvWl4vLOJordgHgqST9BOrBg30O3Jvj\/Zeue22peW2kv0VGichHgb3aaPHLNUEGL9\/mZIEPq9mhDtmz8LyGzS+\/A79+eh+gfgwQWWcjQyPTkI9XQC8PWLzA35MxVsKqy2Oq22f26cGgN47IOVqQTSXP5nhss6cTRIKr\/riLMdtEZUyngQ+NzfkEZgUTfWc7S+eEUuMAeLfBCZ4Y6AD6Zq9LHe7n4uzDW4Semp5AYQGo1d5Gd6KuPy3ghxeWxgVdvgZvKO+0sU3RcakfHS5a6XDrGSUndgg2YW6qX0WEu\/bAU87PIhW0RzxAWPAmCzPlrnE8iNHvBxvebvKboAmNPzHJwtOAyjyvBkWTpV7B2wuXcmwdII41SKEIu9Ilu7d9EcYah\/f3R2antQwEemBCMaFXYQ\/yxy9JVwoVf7HokngIOHu1ZtUkmRfmdsiIChKcnnKsVkEPalqNT1NuEhN9aCHXiFm3dB5O3B\/JvbvR1KMjzOt38VZlB1CpciGMdNipBKPgjcZatCcsS9J\/1AVcvamSulj\/prfh+osJLLRaVuCBkxAxQRbmOBawpQ2Rx7+0EZemx82s4JoTg65zdW5sL9PyNa0rXpdGWG+oY34aonktH\/sUick8XwIktaKXyqBM2XxxGTJGmukOm0aE81zeqwo502yvo864ap+4v81u\/LiXF+oJ\/LFgQBCQ+58GePOWDORSDZRkrsbKNHdwMf2DlFGYVOFpNEpP\/VyGdwTY8NJhD+FhuAWN7HQOvVVy1ynPJED2+Nd5\/LcsFeU+GtKkcBzkZWYzXtXynzkKspvFB+lJRrw0SHrP\/cEhBRTn+dz2aFfXDs7otVMWvuBg5pwMT9xjW\/byYfKIzfrNYjOC+HDjxeTchRuiFaxH4wrAfuon\/dGUz3FS86F9wFf6H\/fKQfpwXNPgnX5soFii+qnriMfJ7pKxQ6ZTtJFh9EScRtCrEtdaFvX9lIwn23SzAUQa\/vFDbA0FtIZIpL3ojwVpaz5Kfsh2TTM3makAteajcszCgj5lrcVPDiv\/dJz3FNq4cK0zfuLK4+5ex3LrWZSHNyoaYdngUAMevAnYcdh39J12dzCLnVXsIWBb8WXrxbsaydiHw7\/K0rC6ISTM44sYzdIEEAN2l6H6HxDseFrY2xN\/JgOSQs8Lg8mnyA8JHkuu7mcDPjueqTa0TInOrsRjheclPqauDiQi54vn\/dCQnzw48ti9bsONYPclBndXKHjbMVKEvV0k4HSsi6jucDtAj6R6kDnmUI2E3VCkDjMCwhTkUhU3OtXLoI7OsfsyZ2JPaU2hrB5aeR9AMmf2wxwbmmjAZFojVjmX09FH+n5PrSWvhrnmKSML60up2aQnARgl60FC6KE00kCyR6IioPMrWuluCEAj6DVpYsBY1ymCXJ3a5H\/bwithztj5rAz2rX5OPIDHhvzMQ0y5ncEKAMylU1jDMUov2JybeRRbF\/z4vcu09rK68\/JuBvMue2m\/TtxKhdHSkOy3u\/Qcj+IJAF2SrdW5l6GYXG+HF63k9xXOZFANw0dkOP1TQtM2oTPX04mQ4YC3aRRLHPVp4ou8VKv6KhsVMNOB0QI5iQbCSvngy1vBwz\/7MDj7BLYik6UstHToKP+vTmuzvX+6I92Ph2jrotlIt1VylW4Z1DL3ZuKGFi\/NlpJ7uj9tGc2lZqwdK\/KjWWy1M3qtvE22D3z1\/\/FDPC0PTidu68\/FKcT3Y3p29NPAq2pBYhVjfkxbsT8Q1eiBjQb2qo740CjF2GpVeB+m6Eybxnx7Fx2rRNTVX2sWBOjXQKztW2Nycu14UtDNU2hU6H7L5CgICCZapqeL\/9Y4uklvy9nIhRNiSjK6jOtapA0IDiR+X9fBTw4ztMRpgU3F0OPMAsdlnnDEQumO1FY1xwfI16dxHIZNxiMQEC13nLPPNbT0upCFmWp2VaoNDqf9Uw\/7ctm6KaO89xeoVan+GcNPJzRYflnWQVuFWIhNvaexLmFOolYdgqK3VHEjqOapXfYSGuDuif3R8UCAlAQirQNDRAtFmhB7QUyr9mq5jvbABF7huDSVf4OEALfeEfIuYn8l2qJ4hImj7LBIS4z8T+r5L4Ht+5FWrlaGdPYE6tmLrrmd3pEQ6mHqzbPhGLFd0DrJ6R1+E\/sjpx89219MrMJpGe8AdL2WHIZ2uPxgHr5E5NS+5WqxbSL7RNqQD+dM7KGuOhNmcGDDCilsYoo++0vJmEx64sMUH0UrAnV8vUCNgzOpuDMNLkNI7pFZ6p3W\/ySb6sP33iCIFoWFzFh3Oj3h2FTLhmu62SIBdgIzhSv5gZsnRkMnUYOWz\/kPSysuyShVvXbouIiL6Eo8t7U02IF8TxW09DaAGFqUJmPQbMzfk3hANSyRYSiynZa7sTTQRcef2jTYyD8RuNW2IFDq6gvVKEBckVeqbXkGajNKDLyRgj35OAz4ISGoa7VDY8Yyrt2wYFTFnaKBL9wKPKYqVxyRYap5F4b10+QHwW5IS82gIMTQdhYyTSkBimxIMqHyOepdrSy6YggladssCHcxQwHd0F8msiEHFY1KZo84YaggI6BAQGRHt+W40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