Fragrance and personal care
September 10, 2019
Optune is a subscription-based brand that uses IoT. Image courtesy of Shiseido
By Sarah Ramirez
As the beauty sector has become increasingly fragmented and consumers grow more adept at making quick decisions, brands and marketers should harness technology to better connect with shoppers.
{"ct":"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","iv":"46c61b431a27e9e95b5c3ddd787218bb","s":"6a3a0b4a960504b6"}
Share your thoughts. Click here