Fragrance and personal care
September 10, 2019
Optune is a subscription-based brand that uses IoT. Image courtesy of Shiseido
By Sarah Ramirez
As the beauty sector has become increasingly fragmented and consumers grow more adept at making quick decisions, brands and marketers should harness technology to better connect with shoppers.
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FbnXs1CSgfY8iO65\/yVJKmYXE5zWdR5Adxc\/\/XnJizOBUPb3EyPB+7ywSvsS6sNiKs1yxC\/gav\/S56lk6c2nyDp2zYrUQi9fx11JJiNAiQL5CqNzjBFtv4sejmHmD8oVijls4aeu5LQDviC96J9Rt9hUF0ysBec2Me8F4A2w2vEtdnyNkiJiaPbXiDhq5enDhFNRwct9FYJ+DHJhSFc00P0gvj26uL2uc7pcWhYhqtiUQjFqO\/5g7XBaJrAuN4bQLKuSujK\/PoUoM2C1i6DwYhquDgKRWmeRJI3C9KQOqBHQlFlHs6EODa5Qe88bm8fZ07fOOh4C\/NytEXHYsZSHPl0zzsmNs6JXK3mSV3lSay0F42DiPgyoyRtbNo2kroV0IY7p0HuN0vA3tw5oVWR4+l2oMtbtHaIqLjA\/JQCJ57tTGz\/j\/G8LoWQjKP0NNLwHK6g72ho7nTUpldvMhgopdyS2QjUGQjpMWMgq2gDFTr6qHKUmZ7ZU38cbzYdpqDz0NgBLmyJsc3h7868jAq3YLeE9Zs3pAZfIhns4OZIpjwIcQLtTJ7KDqGQ9KIjt5Pdvp4oXGbmNHVwqgSJ79eWGmd8UohqLojK0N0VycXHIAQ5weEXVWPzcYDder8om6YtCXPoeNklhySp9yxOONuCu5kX2wfUA87ITlaiXT7HTbovtCmXIoCadfcoW7D8A3Bo3RaHOLohk\/iXuZWdxKNGHMWMwswNfSivjQC5U9T8ODiJ17J9pP7MPi3BAYoLQ8jBbrY4jaDac6GGilxEwr0WFy57YPrgv8TvWRcDhcw6nuBq0OIpiejBMW6ZBHBnAdKNNdglXcKeYyYE78L5kMx5jAAjhrBU213uz0Old9JDTGxeI0FDv9qWpoQw2OK3NiEH5ozh\/xgPMmpvsBcbn5T0y0AXXtXl2E+\/j7VCZoHJB3P\/uxvDqwiRNw1QeEoqCtkdJsfDiaNnnQS9z0MAi69HPsGJb+o0DAu0h\/OZhB7HrbH3cVxUi5JbP\/jhFzNDUKcd+Vw7u5zjGhIcbFxYEMQ8CS1lG2GnCvoIYZaBvzUvdUtzL0WpH520MqWI89Yy\/U2OdckfxDpXtzrbuZOb53dZh3ghne1Xgu6uKGqVLOefH33o2YBX30ouSo8beTfWriGHU6SVGiUPTwi1cPntViSXo1N229\/P0++uEjtkheQsXAtBim09czysuxCGaaHqM9yE0cuE8omHDyKs9hvbs6Aobgw2+mav9F\/k1wCm+q2NCGwylAHogfg+rOELkXwlVWOL\/qfsJ25iHDnx7dfycxY5YNGxpHzQ9BQ5QJ9TNw+hPzkV7l2vsMyIa3gUsospkeWt8qKOOrYaDJkSVcOLasJyeEDsPbuMDFutzxk+O+YHMDcFBESg+325YW3j9H8TLkpYMtH+KzZgCcYWYzRh4kvOLNQDSJ\/p4IfEAIrAqYIxIjYgFTY8pbLLYHB6XpbkKWuDE5eg1docyDUvzniQ\/CWaBzXIi+njLbPkyysUzJ+T54ku0RbV++fLyo3dO\/w6MQZNNvsGO8Qef\/ivMdEo3Jvcc\/UfPmTV+FzVazUU4UoAspJjZ3AerjzlB\/A4L1H9aEj8kS1uO4YoB94fkdRSlht5Ta\/bAju0X7HoFELvsvbksQIIAUYVhzeAomr+mXoETdHwF+J1xMOGBMW8dd5+eb0pTA1dJCWZsbwtn29NxOVcsnlbXfzlVOs+D+kZIsMJXpYNih4zhriqRHr\/JSQQCE15x4qeQ6q5H1mhu1YzaZhCdSO+gXdfGxy1uIJLz8r8BNBbP+5GcVykHgeTRlsywuHRWiBa8b9zuEAlP5KK5fxiWfbg\/aBHb1oYYRXdk761Xr9SyhUqrq1yZvouQsnAjg==","iv":"9b89745bbbd9418cba196279ab6bf5e1","s":"6cfc984cadf403ee"}
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