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Fragrance and personal care

Technology, social data can pave forward path for luxury beauty

September 10, 2019

Optune is a subscription-based brand that uses IoT. Image courtesy of Shiseido

 

By Sarah Ramirez

As the beauty sector has become increasingly fragmented and consumers grow more adept at making quick decisions, brands and marketers should harness technology to better connect with shoppers.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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