Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"605a3da98e48838f87d8a2c0d5757837","s":"369e4b37c77c13ac"}
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