Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
{"ct":"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","iv":"401b6b4696b3c4bdaa94119e41203047","s":"b0bb20f4e97f8eab"}
Share your thoughts. Click here