Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"f669329e82b92fbce4de9db544bf0c4d","s":"701dc0039acd573b"}
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