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Marketing

Television advertising is losing its clout in conversational pull

March 18, 2019

Experiential events have benefited from technology. Image credit: Printemps

 

By Brielle Jaekel

While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.

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  1. 2019 luxury spend expected to grow highest in UK
  2. How to make platform choices for ecommerce in China
  3. Audi shares nostalgic film ahead of Avant arrival
  4. Aston Martin brings bespoke design to owners’ garages
  5. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  6. Burberry takes cues from British culture, climate in fall campaign
  7. Chinese customer is most demanding: DLG event keynoter
  8. Burberry, Audi, Peninsula, LG Signature and Americana Manhasset - Live news
  9. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  10. Service, entertainment – not technology – shaping retail’s future
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