Companies are increasingly seeing the potential of mobile and how the medium can help build relationships between the brand and the consumer, especially during the holiday season.
While many companies are still formulating their mobile strategy, it is key to incorporate either a mobile site, application or SMS into a multichanel holiday initiative. Consumers expectations are already high and they expect to turn to their favorite retailers or brands this holiday season in any medium -- store, catalog, phone, online or on mobile. Here are some practical tips for holiday mobile commerce:
{"ct":"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","iv":"31fd1a9424e020f351519600177d0845","s":"f359ef6501482fb0"}