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Jan. 11, 2026
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Luxury Memo special reports

The allure of pop-up shops – Luxury Memo special report

March 26, 2018

Omega's pop-up in Paris sells the brand's Nato straps. Image credit: Omega

 

By Nancy Buckley

Taste-testing has expanded beyond ice cream shops into the luxury world with small tastes of a bigger brand through pop-up shops.

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  1. Versace celebrates 20 years of DV One timepiece
  2. Burberry drops new Gabardine Capsule
  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. ‘Gucci: La Famiglia’ asserts vision for next chapter
  5. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  6. Mercedes-Benz signs on as FHCM partner
  7. Vestiaire Collective cofounder Fanny Moizant announces split from company
  8. Performance-driven BMW Alpina launches as standalone marque
  9. LVMH switches up executive leadership at Givenchy
  10. The Mark Hotel commissions Assouline volume for centennial
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