Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
{"ct":"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","iv":"d4487f7508a77d743d79dcdf0450f44d","s":"60e1a799aafbc55f"}
Share your thoughts. Click here