Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
{"ct":"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","iv":"a20d0163d267bbb010db50944385563f","s":"c7cdbf2424672aa6"}
Share your thoughts. Click here