Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
{"ct":"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","iv":"cd773e8a16930b93d639c2150ddf7fb8","s":"ac4c2925689faa74"}
Share your thoughts. Click here