Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
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","iv":"122587b8dc8af4ad50a1015ec6d5bc0e","s":"c2700bd8c330f87c"}
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