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March 20, 2023
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Marketing

The birth of China’s cultural opinion leaders

October 28, 2021

Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou

 

By Adina-Laura Achim

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  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Hermès is betting on beauty expansion
  3. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Louis Vuitton launches into next era of high watchmaking
  8. Stella McCartney debuts world-first garment made from innovative reflective material
  9. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  10. 'Valentino Unboxing' upends retail model with 'phygital' activation
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