Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"bace554cb19c42dce683b55b075e62f1","s":"b860d39aaa0318f0"}
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