Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"38b712edbe161d7705703ab80acd3517","s":"f6e33ec03191fb85"}
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