Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"512978a8cae3e779f54a8203358922ab","s":"a0fd8534e14f5206"}
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