Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"bed6eb195c7f791d2af62e59f2ef4be6","s":"1a467723d057ba39"}
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