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Dec. 6, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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Retail

The common luxury pricing mistakes that destroy brands

March 3, 2020

While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock

 

By Daniel Langer

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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