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Dec. 7, 2025
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  6. CFDA bans fur from New York Fashion Week
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Retail

The common luxury pricing mistakes that destroy brands

March 3, 2020

While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock

 

By Daniel Langer

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  1. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  2. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  3. The Macallan hosts exclusive residency at Rosewood Baha Mar
  4. RH opens Detroit showroom
  5. Versace announces exit of Dario Vitale as creative director
  6. CFDA bans fur from New York Fashion Week
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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