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Nov. 27, 2020
  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  3. As luxury spending shifts to China, brands must adapt to reach shoppers
  4. Lexus leans into unique celebrations for annual holiday push
  5. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
  6. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  7. Bentley supports rising photographers through debut IAP Awards sponsorship
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. La Mer takes daring approach for mask marketing
  10. Digitization essential for luxury brands to prevent supply chain, overstock issues
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Apparel and accessories

Luxury labels put people at the forefront of digital experiences during pandemic

November 19, 2020

Burberry livestreamed its spring/summer 2021 runway show during LFW in September. Image credit: Burberry

 

By Sarah Ramirez

The coronavirus pandemic has forced the luxury industry to adapt many business practices, and fashion brands have finally had to embrace digital collection launches as a way to reach audiences.

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  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  3. As luxury spending shifts to China, brands must adapt to reach shoppers
  4. Lexus leans into unique celebrations for annual holiday push
  5. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
  6. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  7. Bentley supports rising photographers through debut IAP Awards sponsorship
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. La Mer takes daring approach for mask marketing
  10. Digitization essential for luxury brands to prevent supply chain, overstock issues
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