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March 19, 2026
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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Patrón teams up with filmmaker Guillermo del Toro
  2. Marriott’s Luxury Group launches artist residency program
  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Global luxury market to grow by up to 4pc in 2026: Kearney
  8. Puig appoints new CEO
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
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