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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Miu Miu launches second-round summer reading program
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  4. 72pc of affluent APAC travelers to increase trip spending: Marriott
  5. McLaren updates supercar production with state-of-the-art technology
  6. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  7. Printemps unveils VIP shopping suite at Haussmann flagship
  8. Louis Vuitton explores China for travel campaign
  9. Glenmorangie becomes official whisky of Formula 1
  10. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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