Columns
February 23, 2017
Stefan Benndorf is managing director and chief operating officer of AppLift
{"ct":"ZY9WAxZeOptqRyK61\/wEapBFsqpcBCY2ATC81fZ6kauL0vtJUPleKzlGXHMg\/AwXHIWoAiERjJNWKxyfa9t5\/pujeQuj738EW8CS+YSZ8e1YNPCCJpZogBzxS74Me6LTzbHo5W+okuz9xzrm1VVfFYNb2ZJUzbNJvm1ysXExBVmKL37n0Q9Z7UO2WbEeva9iePIox4jBuz1FLrIwwBLczAkJL0psH2apWly0W4S3B36pYvCRnb1FCst0W3dx8jnivHoxWwsDgapny2yqgfTAJuLxwtgfzf\/3DbecJC2NYe\/CclUMISxQ9uOXPPjpEUmGXPAWRQTjSN1VwK9ZD4agEs6nnBR9mFx6Lz0\/Q8kYu44NK6VwI+CBf45r4uc6RgBCOHBDDuSUVc0n7KruI4RSqjSk+mlYY2eMAeEdfN6u2bCuaxSYHmaYInFOY3jiyFRgafj5JsKih+YwDqlOmHdDTxKhpiWHx5eTYtgMLtQlAytqp4BrvVdb\/\/IpZhoNRS1S\/inN18qPiD3nQ\/EDRE7gMt\/AFeP46PLjH7SppVjfQu0LPshW2UuLo8ULMxcqBq9xYFWcfqMXe6+oc10gn+NERkCANaR0KgytSXWhCIYhKmp4JwdKRYdb+iuYBvb4kkdz2rCT28jNzsQnPJvoetrOLsWNaugvzARu+F55sgG895w9FfYEkhVQ\/57bkPv5pYF2LV31ANr+6gNqDrqXCmEGzoEhAGAcGlSNkTX6ZPwAqywJh\/xn\/N82GKHmhpX6g7HDNZyESS0KavjQSEYfwU6WH5YOHSq4R6Fe0vgbmKAvjbREeaA\/t2bazdeLBp4n+prR6hHX4hOu58DxLGnJSi7cO4uFcNRrUBC07qVLHgUirYzL\/rLmMK33ybWIpwFhd6hvy0KSNtaQD0VOPt1koFiDaWabzhkcwFdYQ0FcZoha4iIh1E4+dl9uPrH8\/LcDwzHi0a5Q4q6BlfztnUuZnHDDJw3mQW7ct2aLqMStYmVNuClVT1J3qXhz1WPtiuD84OofTORTQpQAL7bJR4y5oXHI1JRx35fimy+7yxjRsqYZrJMZm+CjZRkkgdsWww9Ays4biueedIHDEk\/iTFzWzYh7TGuflAVWBUHht4gtXCyAx8ZJDS90Qd+hXQj1nFKTqlDczyLPVHEKYwVumg2ywGAnkgfssUZHKNvkmd6iiNRIHybiiG2LUdgCLT\/0G3SZZ2d4N9lxuHlOhFI8XFAqspCa36cGqpudImSCne6pwd18pjczwaCAXv6uq+AHf2xxUyelVGO013Ekl9+H7blVkn\/yvrM9De\/2tzFyEWiU4BB3AX\/LHsJPRt6qrcnnY1Exgc7pEYBAIxED2EhQBSyP4GlvRijsgZaiTOqTFKIbmx+aRN9AGR\/PIUSnL23hPpSnZMpeG\/MDfM7PfV6PDcgHJkuaiQZIIb8iSsDyKEyoIVJQmktr6f\/BfJuTBQqLNOc5LOglFuIJllMWPeNwuaD\/BIsT+bgZuhC4eV1+ns6HuOSIkOKabI1n0l+Mv8n0jtPfkPcgqyJrA+qV6P6Q3LtLanYU1oVd+wADJSUBZqeE6v9Cr5av1STlrtRznScL2DunOiMe792qEbRAF1nJFObMs7QZCiKbkNWA\/FqhSiKKVtuVwoh+sZuEFMZlc1G54E6ko+u24T7fVl2Ottdfpi1JcvfZ42NlDnoNyeS2n8aKc0B8lk1y81xs8VIvIdmKVHCyDjYr8\/K6aq\/gkbwbmHyN6HL7iCe\/dFShGuF5wV2\/BqEJwNYI9NKOavaCTzItywLsBlcaEsNUxdHMi\/SNHTUloU9XR4BjFxP0iladHFAgJKFO2KLkEeAhpg2AoiuSoXiVxAZiEI\/MjxTZzm378fYMFBOGrJ8zVvic+3y0HUPKigxyR0hqG26A\/Ol4tYnv7yE4WMLd3V5II3HvDrX+IAVcaOuoWAsBAMOExNiF5ZCLGJutaSMoAvu8hyzN9lWLVZkM3rroT\/enVuAAGptAjcjdl6KxzNYzGar9HCu0hE97qeQi9tFPNWzQlut8or0Flg5EvO4uhBCECtbavSocOG29Hp8L18+Cznbiwa3irSMtOrkYOr1ZcaDs7kDMw4r\/hA2JyQ1SR7k7l\/aixyWstZzU07Vi75hsWPuWgTjBOXXGIcYMB4XfN0ngxjX42YdNrjZln5RgUv69rDhWwFmH4+IJWYqa0mbIpS6Qm+HW5KlkAkas26junmBK9elAoezs53CyWzy5vhA5Cwqhrd+RF1VgJGqVr2XgKELM8fmHh3+KIhblkq5HAeIQ8emFewTujlPiLM1muB8fRx\/lfoZCXK5l5CHF+nx+dNOqA0eaoBopmOUsHLxYoRIGb0RW0lRf8N\/ir+lkjoOVqEYJRm1IXAVwKruaPG+KJCN5bKKDzALaDqtHtyMvagwK1SvshmktDsU2N0bImFVP7eSEZbfEMvGzL0q6\/IgkzYlgjOCyeVNmgXt9adZEolPj\/koJDkf06SYe18aQVnLqoQ4ygyxtlr1zBmUlP9oCcC\/gkWiXtcJumZi\/dLI3bUvaciGI6vcH58\/IHL5bSlYlLkeeiSsxMaw+VwZ3pZscjvt2ukM6ZbDKDcoj2XCQUKrFJTQFAW5lobpYJTBOvn1tyIGA1WWPpTgOrFqj5dFfIj7T45HoHSXf6ymplyedZgZPSNHRR\/oNA3ub1GGb4PXbrgI3PbvKJl9DzftBvQW+iEr093O87hKOvLVKSTlid+EObNBiKEyBGoEZIM3QsR7N4jM64X3shuteF8FreNHtd5OV\/PBdOj7XnfygsN3P9MxgMmuiFp+IYXFivwyqf\/qoy2eg5hodUDg0YlVTd24YrnsJjmacRb2yulWzDAffyWTOV5z8zAKT9z\/zDXtr\/gk69xbU76SJoj0dQb6Cn8zqCd4LLBW3kOdeq5xfLVzGegrO7PbgwpxQgNWrjH2an3zPA9bvvOkQ95jQDz4LAyQX2zMqgWbkvy64cEbCt+NOtTyF7EhaH+r8yto+kAU\/d3yQJ\/2PrXYPb\/ItQhLVPZYU7k1OsTN0bLq6fX7GnhCUn4yGGMe\/s21xMEShpzvn1u9FZPuS14vSA22C\/\/HTNj\/P01q1saL+UeSgzDCQPBZZwjL0XTlrXARPpKgttV8poPZDSgko0iwwh7wB7\/SCvQXcX8VW3S8yll77O4HLZdBxRPI0+HWu0DgvNLDfVaYD5rwkgTHj4VaN5eTUwIe4YjlQ0vwjF+bGFyP\/rcrYWdlSkCMKF54NjQoQ5pUID931n9SaATRS7mfW2mSqgtbjXMngAPuqB2ZLKDttHQfoWJr1E0CmsRyqUtsWL3z6DD4pBS2dl672lZurG+XBa6E78myKI\/UVBOYvz5aQ0inAM5FedpHLrN4v+YJsYXSTtHiidAGGqQsaEgTXhbfA9T\/OLGRKO4BV5la0mudS+hAaqncZEJRRWb3hTrD+tgX\/wKfhFDVVoKvF9V1y1LzsSvh5o0Vg2MO2tLnW4sMkEQOWIIhf29EkJSYygwVJh2tCvs++4A5uh1UMVl4UuRe+fpdSjrGa0q4gBoB5DXW3pyT59lBLT6DuTcMC2lfzcoseA2cB0q7UCPiv9YYTcB+NGBPkzIGfGt3bT+jiGcs+k3UIxjiU1AiRGt7y2EwJcDoFOId1892hWng2z1WRN9UNcpKVgXgjeaueZKB5gkBbh\/5LpUFstl0QpXSmVMS1VoTYgL5qgDTxXGhccqP4O9Y5LnKIKF9ZTHzMWDUK7vFIaKq\/qvcVkG8VBk8Rah2P6PXNmP7ne4t1Sizheq9hKjHUNFZ0qynxLpHEFMgl+HU5fqKIYb0qjOCmhY+X1UBMqAuGfTQVRZSH94a8lTr8U8yWOcb5Mm+wUvRnm4M1NHExYeVzFfg64B\/+yz\/B6liVQ8j1TdrZYBxTOgwHdKJiG0owgEStbpKoC7iSPq8n5LNKMcXEpTMJ9qsFpEIuf9bUJjAYeAkPqCA+fY+\/b02O0RtbhaXeTBxjuO7CWNZk\/boUHPAjeX0rQ4\/0yg5OCyOTGrXBKZvjV9LH5e6vHJ2LVEn4uKS3DztQhuCRj0dlgr4PoAf\/WtfibYAKGNeh0BjJfH44aAciQdSNeR11uDdyAmqHs3u20XGrX8qh\/ezbhDmsE1gLL3WS+zQz0+WkUpLTdYVX7Y27BY\/gcwsFSQJ1IW3CNc5sOz8Dn7rLSCxI03PRObo5RSayWjr9s7Xfu7\/18d2Wivd1yiiCohhhBH36bOhVYaySsRIHPNYoYx04OMLAQAR+EmosCk09baqjKIuOw16UpQUklDXUpOkDs4+4P7sNXxVjfVQj5h1C5c\/6dhdQIeg3mImpbijydwMpOX6rEwO67Pq5NAvZweeUAX11ygIpfkJC7dUuPYAAWgwKC8rfdct+bGEjQnH\/vTSyq0M78VEusubwlaclNnD9ObS3ltRfzt7VNbTLzzVgJoqbbKmilAa1LCpxmYWHOFbVP2DkYFhMxGQtd4LkoaZmmW6gN7jVZq0xsq3jj37yB6d8aIX6hfgCRQgpxq8E4rfSh36JcjvvfAvQHlZNqXRrWx5HPsJ1YFNKxwT3tAfdvNgXST4mtiu\/zkjlEprLoWURZMeEiieFUqdm8aVZNkhFYTxkzTN\/5WoKK5orwEXgXptp6TloBWcQhAv6Uvu7Te++xyi1M0xSEUuOcZPuzHQ\/GjL3169\/66hzPnCc+HlxN8sloZvxLXP+Nx3DY6avj4v9kb0gi29xgmd47YxBNPq+uyWauIrSVtbKlElZlXJGt1QAFZMDymoh2+vR\/Bws0lmo2HnHOudN5jVrkD5ove39JrxSeyuyehMnOUf1w6OT47bUfXITtW6VpyXVSyMO+0hJH7yK9f5swpgElsf\/lLrMfINS9GhpiTKGT8EybJK+71wX1D1xmz7UzlM8BiQZoD5wMl5T0P411jSiV\/daxIrGRZNFifl67TRj05WmrkWMuGtadatM3TgNdiHtHVZfPzFEl6FD81TlzOTvPLwUIJE6abN5Zz3WZVtQOkEvkluiUlqOrw5YgWVTQ2zSqpITUhZyh9k5AP135H\/GmK9SIYB0Omtn0oLPMKtPeoHoWetncZ0830wc0RqDYnubU7qyE8Mh1VFbW8+4s7bvmsiyZDHl7a5LXVGrAYVTUP90v1FFu23KRPwVKH493MWhg3KQ+3S51fTXSrKEGV9hmnxjO3jSraDGHysNFwV1pDHce3hHlgfxZR\/kqweqEcow5Xro+aOrIrt74u0TQ1AzMg9GN0zhNfW3z2u3NLWgpwSSqlmpn1ldMng3SfFFtNnbd17Z9K4FpXJDK64C\/yblIp07rbJc99c5l0iRGz+ihYMfYulni81cyrKY19CUlhvbGZv1Q\/GFgnIoA7Ydwb8pJzRIvdYxNHs6RWWdO\/RpXLHzcR8QGJXFYH2wUTzapSm9bB5mIrQGI2L+k+KpHl+ZqCIuPnOVFy89iA96vJd67foUKD11eCYIbSdtxT47Jum6lfYwQ4\/y+Rnw\/RlL7X8HpvyiMH6ci1s6DDno7vyIULx\/JTIZ0PrAPBTo8UsD5WJLTmtVrAahniIJTk3ln1QgMMuu7+iGI1iNR1Jhuv87QlnEsP0a1\/hDm6rasejOzIEkn+5JnDLui5A14yw74YS0BYjbMYu3eFMmWMckh5wKeBNaaS+39b2zsB8bKGd3TbZRp3FmIr+8j8XCHrTLJ3ulXZdxoXAUP7XTGim0swCNuzyOJMBO6d3EJ8F2b1Wv7PimgSRi7afAC2kBSqKVBJvxFBUhxoR19R+LmUPRrcJJWsUyeuNCXgE3iHNoK7kT2QBe\/Lwdq0KANESg3tAXfn3B4AUp7fPtBOLYriwTL+OLwYznqSdWXAj9qqT1pJNmh860VykYkdWDmG\/qz4CIKK3krydAxfl+p1Rl92vvRfXjxQyukdrdqw+w3ivPZjQQIAvVj4WbfEd0rquliqV6r8PORI44PK8Rd17pVzLm2EF5HeCfIEL2slMTF3xWfGKedNNMfuk09hnO2uMBYS8KHBHI5uEtbLVpbHNepBQGXfmoG4\/VEKYJTmGylw4z9vpAJjc9i7c\/5GwHSG2u9XvrdZmuANFVna0LEV6zwkEyDmMDqNzG0FDtibuaHaKzOaHo2NhUDRqT7RP6VMCnA\/cyvo6czggRzJI7jDNOye8NAwvVrlOuTx0jo4hmht0VLf8bmZIJHvv4NvW53TPI4oH8UOlIZiC8h9cHWw9WGtrZ0CdQIhlTmuAC8T4DtD3\/BiZfJeWv3B2N7I18Koy6otwASVOo3BwztMgh3Qx2nnYwNbXS4esVdz5JncVCXcTNzq2AICq54p4f3klUJzQT1IyaeOvU+wydnbh5FkTpW4zbcfFumRaZ0\/VPMUGnqZ0bGy571UiH6ao+HOm37uQK237pMyWbsDD0QGXhmQQ7Fzg\/67Aitxk8hKYgDJoVrVUemXH3qXL6fHJEsI6Jo8b0pit9wZEVh0XAToJZ5WkUBDJyJr4TlE50tIOYiNYXLjMxksmf6y\/6NHwnAWzYTBmH\/fmZxwSqEriXTTuR\/ALWvVpCCIbwwvy6wgK0A7Anlj09eqCylecQ02mKGvqe5nV5IQDshiZFB2Hl+jKz3eCdds9BrFmlo6qBxqXImrBsD57gc\/vz4QgMoo5UajyzCD\/NLRJOnANvfJgTwBbsdHvZB7yCE3KCEvG1tPmldj\/vM4MzCudkUVVau6G43Wp2yshs\/2AxHSER6\/E6scMzRCOL8hAppuJzw6CYV6vpnludUAg7UfT35o\/0prorlhoAWsoCczqot+TRIeVR64cobKOqeHjXIEy9LPcl+Lj39djrIiHHDewHByYa01uJnpeAVtyOmPp\/2CJ6njC3UxrIvb2NfeizjLzgC44O4OJApaQnPWKjt\/IomccybMa41UERLxzSTye0hDnjNOCgCc3z5DwIsj\/IGXpvbb9RGp31H+9CfTNbsLkvro\/Wi9XR5IdD1Tk2ZEO8lmjaLvV8OTsv0rOG3MtuFpOiQrZFOsHfCGXxscHNW9CFvEBjInlRgVvRHXH1d\/4mLTUWWGAJ9jg7XIntGm2YkEDYUdWrpEM6hP0uWhgjUoF\/oymOmQc3bw6Se+BkPy\/iYfEtmknAMrSsxnxSj4t0Og4XrqmVTx4agv2zxt\/DqTXC2vAkBSpj2dZEXXqaeVHjm1mMRtw5PCHI\/lX8Cq3D7Y7o4a+FN0u9z\/9dkQt92cFC73H3cxSfsxLW6cItSaveqXJYsJGybFOu\/wXvDuwNzjYTrs44jFx0FFvhH9oUFZyAmalv2y0xgzBOs3ZT\/2mX2QQo3eF5FREB5d\/CiUWqZBUIQ91YuRyBrGM\/FIq2DCWA6SlCTyyvrgvimmIifRqFTzsQ5NIvq88K5UNNwd0sKrBQ14AEhC1kqcfJCbyAbsfZ0NUsl\/Nn0w1wUm28Bjb5qaA8g57\/fT40quncy22g9cndQjGFuTiVo\/9i\/eoVQ8n6bFm2xXWWcegPJfVH\/l+74M64dufxwPunbkXSOzbzQbqUxevrJmDy6LrS3vjVw6UFYZ0vSE66UuG6gZETDkekpdiqWnEfoqk7qRopMwSILNDnwfkMgeKmT34WHYLUd8r6H8HQ7mx9BvILigSWOIzZI+fdu4cUNugnxWo6wrz9oe744TYVdkQEMk++ee1RQj02ezM3jumEc63UzJf8FmltKCT1Y2FcB4zJ2YrQvsXKtdCXp+iFf6P9gdhTCHu6Znu3XxWr2vtjZmI3kE4O+OGm8reCVDc4eOxcHWkEUIfoB+tk0ZNILvCrT+V\/YEmbGOCgtHnuOWLy+jTqFmi2FOssSHHyuyQqDfQzWt7JWVpJkQrveJT02JMSnlFB\/CHpxbQRe8yGm0PRpMtyn\/oGbtoo9xeXDz6wjKQb6uXtl8h\/WNIr3isfk4v2Wa5B\/scTQxIjmdU78Ji5XmR+DlPltko3g\/QZD0IBBTQue3evm1kqkeH1X7Eu8QA0UNEAa6W5KQb4KYLUgvyobalXTB0dHLtoG6qXv1TdxSy0ff5bU62d6QNb8UaT+aLkO0aF+kFYnnJQg1uh+NiK892R0lg\/Rplq7hv7QYsAPe5p7+XuITJqpSSXNPkLzgLVM60HEbxcSFzIVDv+6RIuBeWg7E0OYB389FxlYCpJdheyXO4uNCCxDLhyQ6u1mvndrGp+fKfifE6HX543C9sPO1DzXiO960JuFiHHDZZMbNAr0N2ABFLGbNXdjbhWrtXpP86b\/VjC144eh7utag+DePLuy7R5NQOh67vptqM9kcIwmDJdAejSq3QeOaWR65uWgUnxFGKayJQD60AXuN3geA0rPjG1cM3uzNznusUlI9tlzTUIAdzX+r\/d79doYzACnD2B5WWWRz\/tyJnTZGu0MbHPj07L0RjyFtDYNO6S77+qILkhZvGXv6uSdXKmSmb99jTrSEQQ498W8lVd1ZcBnNL8HYEj\/jbDmdrSr3wYkrrbSGJp4b9SxRC0Gadr4flWwI4oCUSkijgxi62+D1qd3WWh43lMQan9WygK3zTCfwpojQS\/QPcx6U65Mg==","iv":"72459e366f693c925cd8dff4cf7c2187","s":"1e9d9bd2d70b8616"}
Share your thoughts. Click here