Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
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","iv":"acde77e2a6c7018b655e2420776a74f6","s":"40d7d0ab4046fdd9"}
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Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.