Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
{"ct":"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","iv":"d39200ea780f068958a312f739a33856","s":"5c0c30a5cfd92029"}
Share your thoughts. Click here
Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.