Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
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bj2MC3yAjUpXlRlSM+EYwAbCYrVwKV\/UStxSz6\/Oc6MtssHnqjv8Mg\/nSPx8\/xiwN4JfFaEkueDRsNcBRlTR06MMvFRTYsSaOnE4kmOkfzLRDgyfHQ+eUkKe7PKsyVyMWTpHpCodqz5ZHW+F2xfPBwIRSubXzJfomtTu2ZO8cXPOT05QoeRaSfN\/oBwvIB2nhO3InGWULinnGfTwQ0Pn4MxUuERENKKYnh4QpU4EKV3QBnXF46zoHvMwbt8CuYnLIwhotDQD1p2\/MRCLpVrkpCmopTSUo0M\/qTxtEFD9azh4Ha3Qd3uw8cqgSG\/Yo+vIxKWAhtv0Y9dbgpijg6vIpAQjNNKKKQfcvySG9bxlMM+9HhNGQ7TRUcKsCGd\/4UDBInF4MpraNklGwUl1YXHKpUED1mCBvPkTVQ6dp3Hooz0FZMQDkEkuICaztNQBaxiDnAbtUTtRXhgKpezQGZiocXv15bAH0LuDjSsDIO8ytksE3snmZnfM4odycyTffXWObGSSthAOkd5a\/XF60zevWDi0Ru1Q7I5LQU9Y6GFrBgYuhaGL+5dEKzH1GVCFf8QheYAndOvVptZFO9wXUUgrv1lNP7PpULhuzs0HT+OBLqj69T7wBBIHpDhDov7xuhkwRXQgxy2+IvcAOSbz+BRfak1lnZbsHl1xFkTa9q0u4bOEeKAwKWvljCoQpC20a+QTuciOHfasCnBFfv6Tp6VdyO2Rf9mVb0Zu0xlyTgSC\/XwMQ15IbeSD++Dq7Zvejq9+52pNb5omBn2nWe1NkMZFAIw6N42+CzTANluAobIglHsYYwd7GiNiQFxOWqcw6WKKQb9A6p3qJyii\/6y9gqL532iS\/\/mJ+PTFX14SOt2KCnR+LNmLnBoMCwL\/l608MorP1yEFOCpW0B9cgUZcH0hYEO++YC0wFMxXI8BlrjFDJZMZZI3VdXt9kkXzCwBnCaWmnRxpCUOF\/WH5sJWgLJ6h46QjI0Egt9gmv8sGMID1szT8Zz0jTVVS\/EN3PQhKNyu2FgCYZAuNGoWD1SpCp4F\/HhTUFJ1uyry46ucqb3xX6qIjiCu6YAfCExTW4B19Vcke9kykIy69x\/CwYKRlBjuD6+KVEcRbiL9ezAZI2elfU3d5agD4np\/RQu1KP7FX+oL9KB\/P4uIl1NFUhxO8b7DIwzb96Bb3ehH5n9iX1Adee4+xYFexrlqsDpmESmpMD9K909yHZsQXthlEzD1gxgQPJ4m8ik9JylHuukyGUAMOaByrdILoBfysHAMiMD6DrpVzY9rtbsHhZzEWG+5j5\/5stMaCryFXyhSju1o7rAzOPQhlXTaLiG9rlXZM608GJudm3GVVLUpCMEG\/NfWHDp3JHWC9SYaSUhqKb8FaHvCwxkPiD7faze6Bs0C5g15Ak5cJud1gZoCQRRNr6nL92g0u4pbIB+chSy88XTAxTe\/bUNxRSBoST7HREGvI5+Td5S2nlROQ\/xoMQXASO496iOe5l3AIuM9dS9LQKrnYn1wkj1RdT\/o7lC\/OKIbYIZRymYVknrzGle4TS4UsphTW+Z7NiZmK7vMfyTLaSn+mKDz7vy\/LRi90eDsTYhW+p9JROPX7wvy596Jkq1RZmuXa7OCOkzJ4tsskYwZzZsdff57EPHZyEJ2g47lh5BDWCID","iv":"8a01d3e5be07d64148978fbe07028182","s":"096720a35837dde4"}
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Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.