Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
{"ct":"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","iv":"414d52eb6c44ed0ba5ce900cf12a6488","s":"8116cfc1ca41e767"}
Share your thoughts. Click here
Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.