Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
{"ct":"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","iv":"fdfb9cd1d5941599bbbe2856552aa65f","s":"6d295dc743083c86"}
Share your thoughts. Click here
Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.