Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
{"ct":"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","iv":"d25b10548301d61815ff7ed738a257f6","s":"36a9d6a408e5437a"}
Share your thoughts. Click here
Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.