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Research

Email open rates up 7.8pc year over year: Epsilon

December 8, 2011

 

Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.

Based on a study conducted by Epsilon and the Direct Marketing Association, email is making a comeback with open rates increasing by 7.8 percent year-over-year. Click-through rates also increased slightly to 5.5 percent.

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1 thought on “Email open rates up 7.8pc year over year: Epsilon”

  1. Betty says:

    Thanks, really interesting article.
    Is there any way to know email OR and CTR benchmarks for luxury retail?
    Thanks.