Marketing
October 12, 2022
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Image credit: Li Jiaqi's Weibo
{"ct":"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","iv":"6681ec8e022fba92a82fe54cea1ba733","s":"c10f578a39479ba9"}
Share your thoughts. Click here