Marketing
October 12, 2022
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Image credit: Li Jiaqi's Weibo
{"ct":"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","iv":"1ced7328dc30e8c87c12d0c824ed603b","s":"8d7c84e8047de836"}
Share your thoughts. Click here