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Feb. 22, 2026
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Retail

The Luxury Brand Playbook for 2021: Copying what works in China

January 13, 2021

The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier

 

By Avery Booker

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  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Bentley commits to cutting airfreight emissions worldwide
  3. Balmain Beauty presents first prestige fragrance
  4. Nike’s lessons in luxury: Lessons for luxury
  5. Saks dedicates flagship windows to ‘And Just Like That...’ display
  6. The RealReal returns to San Francisco
  7. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  8. Singer Olivia Dean fronts latest Clash de Cartier campaign
  9. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  10. Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
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