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Feb. 5, 2026
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Marketing

The luxury trap: Why it is a mistake to define luxury by price

March 11, 2020

Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock

 

By Daniel Langer

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. The Peninsula expands motoring adventure to Scotland
  4. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Luxury Women to Watch 2019
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Saint Laurent pulls fine art into Parisian flagship
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