Luxury marketers should focus next year's messaging around the idea that affluent consumers deserve quality rewards to leverage the changing definition of luxury and the psychology of today's wealthy consumer, according to findings from a study by Ipsos Mendelsohn.
{"ct":"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","iv":"c9aa0876db6e34415a8e7ffaff1fdbef","s":"4e40d959d48980bf"}