Luxury Daily
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Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Building brands with charisma
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  10. Luxury on trial: What will stand up in 2026
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Marketing

The new rules of driving aspiration for luxury brands

August 5, 2020

Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility

 

By Ana Andjelic

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  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
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  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Building brands with charisma
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  10. Luxury on trial: What will stand up in 2026
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