Luxury Daily
The authority in luxury news.
Feb. 6, 2026
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Balenciaga releases Valentine’s Day capsule
  6. Estée Lauder Companies raises full-year outlook
  7. Aston Martin loops Breitling in as global watch partner
  8. Kering Generation Award X Jewelry returns
  9. Tiffany & Co. highlights HardWear for Valentine’s Day
  10. Secondhand watch market stabilizes in 2025: Chrono24
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Marketing

The new rules of driving aspiration for luxury brands

August 5, 2020

Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility

 

By Ana Andjelic

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Balenciaga releases Valentine’s Day capsule
  6. Estée Lauder Companies raises full-year outlook
  7. Aston Martin loops Breitling in as global watch partner
  8. Kering Generation Award X Jewelry returns
  9. Tiffany & Co. highlights HardWear for Valentine’s Day
  10. Secondhand watch market stabilizes in 2025: Chrono24
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