Marketing
December 17, 2021
The female economy is booming in China, and most of its growth over the next decade will be driven by Alpha female consumers. Image credit: Victoria's Secret
{"ct":"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","iv":"389211d377a3131d30e6b535c0d75cdb","s":"5973384707b3c643"}
Share your thoughts. Click here