Marketing
October 2, 2020
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
{"ct":"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","iv":"2fbf24f0d55c7c86536510b567ce2aa8","s":"a438051a006bf17b"}
Share your thoughts. Click here