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Multichannel

How branded personalities add oomph to the label

March 29, 2011

Stefano Gabbana has a personal Tumblr and Twitter account

 

By Rachel Lamb

Creative directors and founders from brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch incorporate blogs, Twitter accounts, personal photos and sections in mobile applications to showcase their unique personalities with luxury consumers interested in brands.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Bugatti, Lego Group release two new models
  6. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  7. Rolex Testimonees grace brand-first docuseries
  8. Fendi launches Lunar New Year pop-up in Shanghai
  9. Audemars Piguet goes global with new boutique concept
  10. For spring/summer 2026, Prada explores art of imagemaking
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