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Multichannel

How branded personalities add oomph to the label

March 29, 2011

Stefano Gabbana has a personal Tumblr and Twitter account

 

By Rachel Lamb

Creative directors and founders from brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch incorporate blogs, Twitter accounts, personal photos and sections in mobile applications to showcase their unique personalities with luxury consumers interested in brands.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  8. Luxury Women to Watch 2017
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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