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Multichannel

How branded personalities add oomph to the label

March 29, 2011

Stefano Gabbana has a personal Tumblr and Twitter account

 

By Rachel Lamb

Creative directors and founders from brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch incorporate blogs, Twitter accounts, personal photos and sections in mobile applications to showcase their unique personalities with luxury consumers interested in brands.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dior builds five-story statement flagship in Beijing
  8. Lamborghini heads to French Alps for women-led driving series
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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