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April 21, 2025
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Marketing

The young love luxury, but are brands ready?

November 30, 2020

The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann

 

By Erwan Rambourg

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Acqua di Parma opens doors to Parisian flagship
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  9. Gucci honors Lunar New Year
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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